Post by lizaseo11 on Nov 9, 2024 17:26:37 GMT -12
All online business owners want to get rid of competition, take a leading position and significantly increase profits. And one of the key indicators that the business is moving in the right direction is an increase in conversion.
That's why in today's article we'll look at a number of issues related to conversion - what is a high conversion rate, what its indicators should be in different industries and niches, and how it can be improved to get more leads and sales.
What is conversion?
Conversion is the percentage of visitors who performed a target action on the site to the total number of visitors. It is also one of the ways to track the effectiveness of the composed offer (CTA) and the product/service that is behind this offer.
Conversion can be set for any offer or action. For example, lead magnet conversion allows you to determine the percentage of visitors who took actions according to the following scheme:
Lead Magnet 18
Conversion also has a direct relationship to sales. For example, if you send out an email offering a 20% discount on a certain product to your subscriber base, you can calculate the conversion based on the number of users who use the discount to purchase the product.
You can also track conversions shopify website design for other target actions - registrations, subscriptions, click-rates in emails, etc.
The higher the conversion, the better you implement your marketing strategy. The final indicator is influenced by many factors, from the graphic design of the offer to the text formulation of the CTA.
What is a good conversion rate for your online business?
Here's an example from Brandon Weaver , a marketer at Instapage:
A good conversion is one that is higher than the current figures.
This is a correct but not specific statement, and here's why.
You can name any number, for example: “ I want a 10% conversion rate .” This is a good goal, but where is its basis?
If you start a business with a 1.5% conversion rate, the 10% mentioned above may be unachievable, especially in the short term.
To determine the ideal conversion rate for your business, you need to establish an initial baseline. What is your current rate? What rate do you want to achieve in the next 30 days, quarter, or half-year?
To answer these questions, we suggest that you familiarize yourself with a number of industrial studies - this will facilitate your further formation of the basis for forming your own goals.
What is a good conversion rate in e-commerce?
E-commerce is a huge niche of online business, including giants like Amazon and family businesses making soft toys, with thousands of possible options.
According to a MOZ study in the last quarter of 2017, the average conversion rate for e-commerce sites from visit to sale is... Just 1.6%!
What Is Good Conversion Rate Perspective
In practice, this means the following: out of 1000 visitors to your e-commerce site, only 16 people will convert. Sad numbers, right?
However, this is not complete data.
In the e-commerce segment, you must consider a number of factors to determine the optimal conversion rate for a particular category or sub-niche:
Number of products sold.
Pricing policy in comparison with competitors.
Using media materials in marketing strategy.
Traffic attraction channels, etc.
What is a good conversion rate for the B2B segment?
The indicators for the B2B segment differ from the above. There are no clear indicators in this segment. Thus, according to the PropelGrowth study , the average conversion rate from a visitor to a lead in the B2B segment is 5%.
A Capterra study shows that the average conversion rate is 7% when a user comes from search traffic, and 2.23% is the B2B conversion rate in paid search results.
This shows that B2B companies have a better understanding of their visitors and potential buyers, and therefore are creating better conversion funnels.
What is a good conversion rate for landing pages?
In 2017, a study was conducted that covered more than 74 million visitors to 64,200 landing pages worldwide. The results of the study varied significantly depending on the industry of the companies:
What Is Good Conversion Rate Landing Page
The best conversion rates on average across all industries were in the range of 25-30%, while the median rates across industries were 4%.
What is a good conversion rate for Facebook Ads?
You may have heard that Facebook ads have very good conversion rates. According to a study by Wordstream, the average conversion rate across all industries is around 9.21%.
What Is Good Conversion Rate
How to get high conversion?
How to get high conversion on the site or, equally important, improve current conversion rates if they differ significantly from those listed above?
To do this, you need to do the following:
Conduct an audit of the landing page or target pages in the conversion funnel.
Simplify the commercial offer. In other words, make it more understandable for potential leads.
Remove all elements from the page that will distract the user from performing the target action.
Conduct A/B testing of key elements of a page or landing page.
Finally, we recommend that you read our article, which details possible reasons for low conversion and 11 ways to solve problems , and also check how effective your landing page is .
That's why in today's article we'll look at a number of issues related to conversion - what is a high conversion rate, what its indicators should be in different industries and niches, and how it can be improved to get more leads and sales.
What is conversion?
Conversion is the percentage of visitors who performed a target action on the site to the total number of visitors. It is also one of the ways to track the effectiveness of the composed offer (CTA) and the product/service that is behind this offer.
Conversion can be set for any offer or action. For example, lead magnet conversion allows you to determine the percentage of visitors who took actions according to the following scheme:
Lead Magnet 18
Conversion also has a direct relationship to sales. For example, if you send out an email offering a 20% discount on a certain product to your subscriber base, you can calculate the conversion based on the number of users who use the discount to purchase the product.
You can also track conversions shopify website design for other target actions - registrations, subscriptions, click-rates in emails, etc.
The higher the conversion, the better you implement your marketing strategy. The final indicator is influenced by many factors, from the graphic design of the offer to the text formulation of the CTA.
What is a good conversion rate for your online business?
Here's an example from Brandon Weaver , a marketer at Instapage:
A good conversion is one that is higher than the current figures.
This is a correct but not specific statement, and here's why.
You can name any number, for example: “ I want a 10% conversion rate .” This is a good goal, but where is its basis?
If you start a business with a 1.5% conversion rate, the 10% mentioned above may be unachievable, especially in the short term.
To determine the ideal conversion rate for your business, you need to establish an initial baseline. What is your current rate? What rate do you want to achieve in the next 30 days, quarter, or half-year?
To answer these questions, we suggest that you familiarize yourself with a number of industrial studies - this will facilitate your further formation of the basis for forming your own goals.
What is a good conversion rate in e-commerce?
E-commerce is a huge niche of online business, including giants like Amazon and family businesses making soft toys, with thousands of possible options.
According to a MOZ study in the last quarter of 2017, the average conversion rate for e-commerce sites from visit to sale is... Just 1.6%!
What Is Good Conversion Rate Perspective
In practice, this means the following: out of 1000 visitors to your e-commerce site, only 16 people will convert. Sad numbers, right?
However, this is not complete data.
In the e-commerce segment, you must consider a number of factors to determine the optimal conversion rate for a particular category or sub-niche:
Number of products sold.
Pricing policy in comparison with competitors.
Using media materials in marketing strategy.
Traffic attraction channels, etc.
What is a good conversion rate for the B2B segment?
The indicators for the B2B segment differ from the above. There are no clear indicators in this segment. Thus, according to the PropelGrowth study , the average conversion rate from a visitor to a lead in the B2B segment is 5%.
A Capterra study shows that the average conversion rate is 7% when a user comes from search traffic, and 2.23% is the B2B conversion rate in paid search results.
This shows that B2B companies have a better understanding of their visitors and potential buyers, and therefore are creating better conversion funnels.
What is a good conversion rate for landing pages?
In 2017, a study was conducted that covered more than 74 million visitors to 64,200 landing pages worldwide. The results of the study varied significantly depending on the industry of the companies:
What Is Good Conversion Rate Landing Page
The best conversion rates on average across all industries were in the range of 25-30%, while the median rates across industries were 4%.
What is a good conversion rate for Facebook Ads?
You may have heard that Facebook ads have very good conversion rates. According to a study by Wordstream, the average conversion rate across all industries is around 9.21%.
What Is Good Conversion Rate
How to get high conversion?
How to get high conversion on the site or, equally important, improve current conversion rates if they differ significantly from those listed above?
To do this, you need to do the following:
Conduct an audit of the landing page or target pages in the conversion funnel.
Simplify the commercial offer. In other words, make it more understandable for potential leads.
Remove all elements from the page that will distract the user from performing the target action.
Conduct A/B testing of key elements of a page or landing page.
Finally, we recommend that you read our article, which details possible reasons for low conversion and 11 ways to solve problems , and also check how effective your landing page is .