Post by account_disabled on Mar 6, 2024 21:47:58 GMT -12
Facebook campaigns that reach as many people as possible within the target: Facebook marketing manager profession screenshot In addition to profession, we can add other interests, for example if we know that the buyer persona is a Hubspot follower we can include him or we can even segment based on behaviors, such as the device in use. Facebook campaign behavior targeting screenshot However, you need to be careful with detailed targeting, because Facebook will take into consideration every person who is in our location of interest, has the selected age and has AT LEAST one of the detailed targeting requirements. So if we include irrelevant interests, professions or behaviors we risk reaching an unqualified audience. For example, in our case, we could reach everyone who uses an iPhone 5S, which is not what we want.
because many of these will not be Marketing Managers. Another Denmark Telegram Number Data type of targeting that can be implemented concerns connections, for example we can exclude people who like our Facebook page or those who have already responded to an event and so on. screenshot of the links for targeting on FacebookSo by keeping your buyer persona in mind you can build a target that reflects it. Let's see how. Suppose that from research on buyer personas it emerged that Italian marketing managers are mainly men aged 28 to 60, this is the information that we will include in the first part of targeting. screenshot for targeting to create Facebook campaigns In this first selection phase there are other things you can do by clicking on the custom audience option, you will be able to.
Create an audience similar to that of your Facebook page. Use a previously used audience. Exclude an audience that is not in line with your target. The second step is further targeting based on interests, work, education and so on. By starting to type a word in the dedicated box, a series of suggestions will appear. For example, if we start typing Marketing Manager, it comes up with a set of options that we can include. screenshots of interests for targeting to create Facebook campaigns What we are interested in is looking at professional titles and including all similar ones. You can also click on suggestions, to obtain results similar to those you have already selected, this function is really useful for creating
because many of these will not be Marketing Managers. Another Denmark Telegram Number Data type of targeting that can be implemented concerns connections, for example we can exclude people who like our Facebook page or those who have already responded to an event and so on. screenshot of the links for targeting on FacebookSo by keeping your buyer persona in mind you can build a target that reflects it. Let's see how. Suppose that from research on buyer personas it emerged that Italian marketing managers are mainly men aged 28 to 60, this is the information that we will include in the first part of targeting. screenshot for targeting to create Facebook campaigns In this first selection phase there are other things you can do by clicking on the custom audience option, you will be able to.
Create an audience similar to that of your Facebook page. Use a previously used audience. Exclude an audience that is not in line with your target. The second step is further targeting based on interests, work, education and so on. By starting to type a word in the dedicated box, a series of suggestions will appear. For example, if we start typing Marketing Manager, it comes up with a set of options that we can include. screenshots of interests for targeting to create Facebook campaigns What we are interested in is looking at professional titles and including all similar ones. You can also click on suggestions, to obtain results similar to those you have already selected, this function is really useful for creating